British Designer Antony Price, Famed for Designing for David Bowie and Duran Duran, Passes Away at Age 80.

British fashion designer Anthony Price with singer David Bowie
An iconic 1973 moment: Antony Price with David Bowie and Angie Bowie at a London station.

Antony Price, the groundbreaking British fashion designer behind some of the most iconic looks worn by David Bowie, Roxy Music, and Queen Camilla, has died aged 80.

He was celebrated for his defined forms and theatrical styles, most notably the pastel suits that featured in the iconic band Duran Duran's landmark music video for "Rio".

"In a tribute, they called him a 'visionary' and a 'kind, intelligent and razor-witted friend,' the group posted a remembrance online."

His passing follows just weeks after he presented his most recent collection in London, his first in more than 30 years. Artist Lily Allen walked in a dress that paid homage to the famous black velvet "revenge dress" historically worn by Princess Diana.

A Pioneering Career

Hailing from Yorkshire, where he was born in 1945, Price moved to London during the sixties to enroll at the esteemed Royal College of Art.

Upon completing his studies, he commenced his career designing men's fashion at Stirling Copper and was behind the form-fitting, button-fly pants that The Rolling Stones' frontman Mick Jagger wore during the band's Gimme Shelter tour in 1969.

He launched his own brand in 1979 and staged his first fashion show a year later. The show opened with looks from model Jerry Hall, who was also seen in the bridal gown Price created for her for her wedding to Sir Mick Jagger.

Partnerships with Stars

A long-time collaborator of the late David Bowie, Price created the distinctive jacket the singer wore for his "the song As The World Falls Down" music video in 1986.

His signature ability to merge menswear and womenswear along with his expert craftsmanship in designing sculptural silhouettes established him as a "one-of-a-kind talent," as stated by the British Fashion Council.

By the 1990s, he began working on ensembles for the then-Duchess of Cornwall, Camilla, including various looks for her US tour after becoming Duchess.

Following a profession lasting half a century, Price presented his final runway show in London last month in conjunction with the label 16Arlington.

  • Architectural Forms: The core of his aesthetic.
  • Theatrical Flair: Shaping the look of rock and pop.
  • Gender-Fluid Fashion: Blurring lines between clothing for men and women.
  • Working with Stars and Royalty: Spanning iconic musicians and members of the royal family.

The industry mourns the loss to a genuine innovator whose legacy on style and culture remains deeply ingrained.

Jennifer Barron
Jennifer Barron

Tech enthusiast and lifestyle blogger with a passion for gaming and digital innovation.