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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators and London's Natural History Museum will launch a temporary store stocked with exclusive items. Fans can look forward to offerings including plush toys, art prints, and writing supplies that are drawing from the museum's theme. For collectors, though, is a specially made Pikachu card, offered as a free bonus at the pop-up. The store is scheduled both the physical location to its web counterpart between late January and mid-April.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with stunning artwork that show creatures in their natural habitats. The concept is the kind of research an in-world scientist could produce once adventurers provide field notes, or a naturalist's journal could have sketched if the Galapagos teemed with Pidgeys instead of finches. A key appeal stems from the book's serious approach, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

Why This Special Card Different

It is common to issue to release promos celebrating big events and brand collaborations. A lot of these collector items typically highlight the iconic mouse Pokémon who serves as the series face. The factor setting this latest promotion apart is its unusually large size. Although exact measurements have not been immediately shared, its distribution will certainly be strictly limited, with customers able to get just one card with each transaction.

Limiting Speculator Activity

Per an official statement, a portion of the pop-up items will also be sold outside the institution itself. However, broader availability is slated for specific stores within the UK. Critically, fans cannot acquire this promo through the online Pokémon Center. While reseller interest is a given, the setup suggests they're going to have a difficult time hoarding mass quantities on this occasion. For those feeling left out, there is an alternative like fossil-themed display coming to Chicago in the coming months.

"All profits of sales made in the museum store and from its web shop, which covers these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are conducting studies to discover answers to the planetary emergency," the statement says.